Arctos Society is a lifestyle brand for people that like to get out there, whatever and wherever that means to you. As Arctos Society's Founder would say, "Inspired by the California grizzly bear and its ability to make itself at home wherever it chooses, Arctos Society is founded on the idea that the joy of outdoor spaces and activities belong equally to masters and beginners. It doesn’t matter where we are in our journey. What matters is that we are taking the next step toward where we want to go."

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We knew we needed a strong brand identity and equally strong assets to go along with this amazing brand. The bear icon paired with the fun and moving slant of "Arctos" is adventurous and inviting. The brand colors and patterns follow suit allowing play and evoking a sense of the outdoors. We turned this brand into one that can look good on any piece of merchandise while also being inclusive and inviting, one of Arctos Society's main values.

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Client / 

Arctos Society

Role / 

Branding

Year / 

2021