Client / 

Loki Coffee

 

Role / 

Branding

 

Year / 

2023

Loki Coffee came to us seeking a brand identity for their new café in Salt Lake City—something instantly recognizable, memorable, and refined. They envisioned a look that felt sophisticated and elevated, without tipping into anything too formal or fussy.

​

We leaned into a minimal design approach, using clean linework and intentional simplicity to create a visual identity that feels both modern and timeless. The result is a brand that not only stands out but also feels right at home in the heart of their city.

​

Now a beloved local favorite, Loki Coffee has quickly become a staple in the Salt Lake City community—and their branding reflects the warmth, intention, and elegance they bring to every cup.

​

Final deliverables were; primary logo, secondary logos, wordmark, brand icons, color palette, typography, business card design, stamp design, window decal design, coffee sleeve design, cold cup design, and a comprehensive brand guide.