The Milky Whisker came to us as a brand-new coffee roasting startup in need of a bold, memorable brand identity and packaging design for their first line of coffee beans. They were looking for something fun, artsy, and totally outside the box—and we delivered.

Inspired by their playful name, we created an abstract, eye-catching visual direction featuring a milk drop tucked into a cat’s whisker—a subtle nod that sparks curiosity. The vibrant primary color palette brings energy and personality, making the brand instantly recognizable on the shelf.

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We carried this distinctive art direction across their coffee packaging to ensure visual cohesion, brand consistency, and a strong first impression with every bag.

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Final deliverables were; primary logo design, word mark design, coffee bag packaging, sticker label designs for coffee bag.