Complex Packaging Design | Custom Illustration

Coffee Bag Packaging Series
Zocalo Coffee Roasters

Zocalo Coffee came to us wanting an elevated look for their coffee beans that represented their hometown and their values - all while evoking a nostalgic and vintage feel. So, we did just that! We redesigned their series of six compostable 12 oz coffee bean bags. Each bag has a custom unique illustration and wordmark respective to that particular roast.

They all have a single ‘punched out’ element within their illustration where there is no ink printed and the tan color of the Kraft bag material shows through, helping to create multiple points of interest. We illustrated some California Poppies to grow up the side of each bag as a nod to the state of California where Zocalo Coffee has its storefront and roasting facility. Each roast has a differing color gradient featured while maintaining the same composition and layout throughout the series. 

Client / 

Zocalo Coffee

Roasters

 

Role / 

Graphic Design +

Packaging +

Custom

Illustration

 

Year / 

2021

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Zocalo Coffee Bean Bag Design01
Zocalo Coffee Bean Bag Design01
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Zocalo Coffee Bean Bag Design02
Zocalo Coffee Bean Bag Design02
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Zocalo Coffee Bean Bag Design03
Zocalo Coffee Bean Bag Design03
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Zocalo Coffee Bean Bag Design04
Zocalo Coffee Bean Bag Design04
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Zocalo Coffee Bean Bag Design05
Zocalo Coffee Bean Bag Design05
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Zocalo Coffee Bean Bag Design06
Zocalo Coffee Bean Bag Design06
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Zocalo Coffee Bean Bag Design07
Zocalo Coffee Bean Bag Design07
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Zocalo Coffee Bean Bag Design08
Zocalo Coffee Bean Bag Design08
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Zocalo Coffee Bean Bag Design09
Zocalo Coffee Bean Bag Design09
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Zocalo Coffee Bean Bag Design10
Zocalo Coffee Bean Bag Design10
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California Poppy Coffee Bag Illustration